By Cody Grant

What makes a good blog?

What are the ways to drive digital traffic?

Why are you even reading this right now?

All three of these questions are simple but you can expect that the answers are complex.

Grand Circus Wall Logo

Grand Circus logo on floor three of the Broderick Tower in Detroit, Michigan.

At Grand Circus, Detroit’s preeminent technology and entrepreneurial training institute, I have learned that there is beauty within such aforementioned complexity.

This past month was my first foray into the world of Grand Circus.  I am taking a class on Digital Marketing –a bit of a stretch for my journalism background.

 

How to Succeed In Business

Grand Circus third floor open space / classrooms

Grand Circus has love for modern furniture and open floor plans.

 

In my first Digital Marketing class, I learned from Pete Brand (co-founder of MINDSCAPE at Hanon McKendry) that there are two distinct paths to business success…

  1. One via innovation
  2. One via marketing

Later this year, I look to launch my own business, and Grand Circus has already helped me in securing multiple business mentors for my future.

Peeking in on an iOS app creation class at Grand Circus in Detroit.

Peeking in on an iOS app creation class at Grand Circus in Detroit.

By mid-December I will have graduated from my class and will be able to claim a knowledgeable background in Search Engine Optimization, Website Creation, and Strategic Digital Marketing.

I am grateful to both Challenge Detroit and Grand Circus for finally realizing my potential as an entrepreneur (but not this kind), and effectively giving me the structure and knowledge to pursue my dreams.

 

 

For more information on Grand Circus, please visit www.grandcircus.co

For more information on Challenge Detroit, please visit www.challengedetroit.org

For more information on the tech industry in Detroit, please visit this Detroit News article by my friend and fellow UDM alum, Michael Martinez.

For more information on my upcoming startup, please follow me @motorcitycody on Instagram and Twitter.