Are you ready for the Challenge Detroit Interview Trip? Convincing someone who does’t know you that you’re worthy of time and consideration can be downright nerve wracking if you aren’t prepared. This is why you should take the time to craft a compelling message before you even find yourself in one of these situations.

If you want to create a powerful personal pitch you must answer three critical questions:

  1. Who are you?
  2. What do you do and why?
  3. Why should anyone care?

This is your outline. Once you can answer these questions, start developing your strategy for the following:

  • Grab the interviewer’s attention right out of the gate
  • Create intrigue whenever possible

Alright, how do you do this?

Well, if you want to grab attention, insert personal pitch here. Many interviews start something like “tell me a little about yourself.” Take this opportunity to tailor your pitch to the company by connecting your interests to the company’s needs or the specific role. If you have a job description for the role, look there for clues.

From here you’ll get job specific questions which are usually behavioral in nature. Check out the STAR method for a nice framework that can help you knock these questions out of the park. Re-read your resume to jog your memory of challenges that you faced in previous roles. Work on crafting a clear and concise story that demonstrates your leadership in these challenging situations.  Intrigue naturally occurs wherever you communicate your value.