For our fourth challenge of the 2024-2025 program year, we partnered with Give Merit, a Detroit-based nonprofit that removes barriers to success through individually-focused programs, products, and places that transform mindsets and skills. Fellows created recommendations and tangible work products that focused on community engagement for Merit Park, a park in 48204 where Detroit youth will come to learn, explore career opportunities, aspire, connect—and have fun. Teams of Fellows worked alongside Give Merit leadership – Tanisha Streeter, Kuhu Saha and David Merritt – as well as engaged with stakeholders, including 48204 residents, teens and youth as well as neighborhood school Mackenzie Elementary-Middle School students, parents and staff. Learn more about the project from the Fellow perspective!
Our project partner came to us with a challenge that seemed simple at first: “How might we grow awareness and foster long-term engagement with individual neighborhood teens?” But as we began talking with youth, Give Merit staff, and community members in the 48204 ZIP code, we quickly realized this wasn’t just about attendance — it was about belonging. Through empathy interviews and thoughtful dialogue, we uncovered hopes, hesitations, and the desire for something real — not just another program, but a place that felt like it was expecting them.
From those conversations, we co-designed a digital teen membership and tiered rewards system, complete with an empathy map and programming calendar rooted in youth voice. Teens can now earn points for attending park events, bringing friends, and giving back — unlocking rewards that range from snacks to exclusive opportunities. More than a system, we built something that reflects recognition. As one teen told us, “When I walk into a place, I want it to feel like it was expecting me.” That stuck with us. With Give Merit’s guidance, we worked with intention and care, ensuring our deliverables honored the community’s voice and laid the foundation for lasting teen engagement — built not just on points, but on purpose.
Fellows (L to R): D’Angelo Robinson, Tatiana Hull, Brianna Jackson, Ana Alvarez, Zahra Basha, Nia Goins
Get a glimpse of the project presentation where Fellows presented to our partners, their stakeholders, and host companies here.
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